( Project report )
STOREFRONT DESIGN /
FOR RYZ WEAR
FOR RYZ WEAR
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OVERVIEW
+ With site AI & visual design finalized, the Storefront merchandising had yet to be addressed.
+ The Storefront needed to consist of "Winner" Module, "Featured" Module, "Design Shoe" CTA, "Current Design" modules & multiple Ad Modules. + The layout needed to be flexible, very stylized & attractive while remaining consistent with the site's navigation, design & restrictions. |
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TEAM
1 DIR MARKETING / 1 DESIGNER / 1 DEVELOPER
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TASK
Design an attractive & flexible storefront merchandising layout and work with in-house developer to implement.
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SKETCHES /
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WIREFRAME DRAFTS /
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SANDBOX /
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ACTION
+ Conversed with marketing & IT to get scope of project.
+ Created wireframe options for review. + Drafted variations on: Feature Mod info layout; Feature Mod shoe Layout; Sidebar layout. + Made final design from review. + Worked with in-house developer to implement approved approach. |
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FEATURE MOD : INFO LAYOUT /
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FEATURE MOD : SHOE LAYOUT /
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FINAL DRAFTS /
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DRAFT FINAL /
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LAUNCH FINAL /
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RESULT
+ Layout proved attractive & flexible.
+ Site restrictions were addressed & overcome. + Successfully applied approved design elements & kept navigation consistent. + Merchandising, promotional & advertising modules proved successful |
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