+ This newly formed start-up currently had not addressed their email marketing.
+ Apply storefront layout & site navigation to emails.
+ Emails needed to consist of - "winner" module, "featured" module, "design shoe" call to action, "current design" modules & ad modules.
+ Emails needed to have "value" to subscribers.
+ Solutions neede to be re-usable, adaptable, & remain consistent with the storefront's design & navigation.

1 DIR MARKETING / 1 DESIGNER / 1 DEVELOPER

Design a flexible & re-usable email that mimics the storefront design & layout.

+ Conversed with marketing for project scope.
+ Reviewed approaches from competitors.
+ Created wireframes for review.
+ Drafted layout approaches based around approved wireframes.
+ Made final design from review.
+ Created working email using HTML & CSS.
+ Worked with in-house developer to implement approved approach.

+ The solution proved adaptbale & re-usable.
+ Emails generated solid click-through rates.
+ Participation (voting, joining soc. net work) & click-through rates seem to reflect subscriber value.
+ Successfully applied elements from site design & kept navigation consistent.

 READ ABOUT THE STOREFRONT DESIGN PROJECT FOR RYZ WEAR /