Rumblefish Identity & Design Work / JM /
( Project report )
IDENTITY & GRAPHIC DESIGN /
FOR RUMBLEFISH
OVERVIEW
+ I initiated this identity redesign which, according to founder & CEO Paul Anthony:
"...marked the turning point in which we were able to build equity in our brand." Heck, even heavyweights such as
George Clinton & Sir Richard Branson, when handed the circular business card, took a moment to make a comment
on how much they enjoyed it. I would call that a successful redesign.



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