+ Not seeing desited traffic from thier "Discover Bing" series of pages.
+ They needed 15 landing pages plus stories for them to test which approach works best.
+ 3 different content/messaging approaches per story - SS (Short & Sweet) / BB (Best Benefit / DD (Deep Dive)
+ Each "story" had to contain 1 Landing page, 2 Download pages and 2 Thank You pages.
+ Unique copy was to be created for each story.
+ Simplified story with only 1 CTA.
+ Properly incorporate Microsoft branding (IE, Bing, Etc).
+ Design must push scale & flexibility.
+ A "browser sniff" would direct users to 1 of 2 unique Thank You pages.
+ Get user to Thank You page as quick as possible.
+ Visio sitemaps / draft wires provided.

1 PM / 1 AD/CD / 1 COPYWRITER / 3 DESIGNERS

Create a flexible system for testing messaging and layout approaches that can be applied to any destination page.

+ Conversed with team at Filter Digital to get scope of project.
+ Reviewed current approaches.
+ Created user-flow charts to better understand the "sniffing tree".
+ Designers assigned stories, drafted approaches.
+ Settled on Landing / Overlay / Thank You approaches.
+ Created Landing / Overlay / Thank You drafts for review.
+ Made final design from review.
+ Delivered final approaches to Bing.

+ The Solution proved flexible & adaptable.
+ The "sniffing tree" was properly designed around.
+ Copy told each "story" succesfully.
+ Branding elements were succesfully applied.